Creative Economist

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What Wedding Videographers Know That You Don't
There's a weird hierarchy in the film/video world that you might want to rethink.
 • Alex Darke
When It Rains, It Pours (And Sometimes You Drown)
Or: why I've been MIA and what almost broke me this holiday season
 • Alex Darke
The Ugly, Unfiltered Truth of Being a Solo Creative Studio
Freedom feels good until you realize it follows you everywhere.
 • Alex Darke
The Illusion of “Scaling” as a Solo Creative
Not every business needs to scale - some just need to stabilize.
 • Alex Darke
A Week in the Life of a Solo Video Agency
It’s less glamorous than it sounds - and more rewarding than you’d think.
 • Alex Darke
Viral is a Trap
Stop chasing viral formats - build cinematic foundations instead.
 • Alex Darke
The Day I Realized “Creative Freedom” Still Needs Structure
Too much freedom is just chaos disguised as a vacation.
 • Alex Darke
The Fastest Way to Grow Is to Get Out of the Way
How I learned that doing everything was the one thing holding me back.
 • Alex Darke
The Myth of “Steady and Stable”
How losing my job - and my sense of safety - became the best thing that ever happened to my career.
 • Alex Darke
The Pricing Paradox: Why Charging More Can Get You Better Clients
The hidden psychology of creative pricing - and why “affordable” is often your most expensive mistake.
 • Alex Darke
The First Brand That Took a Chance on Me
Big breaks often start as small bets.
 • Alex Darke
Am I Writing Too Much?
Why the smartest creators know when to stop talking and start listening.
 • Alex Darke
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