A Week in the Life of a Solo Video Agency
It’s less glamorous than it sounds - and more rewarding than you’d think.
People often ask what it’s really like running a video agency solo.
I’m sure it looks different for everyone, but for me…
It’s a mix of creative highs, logistical juggling, and just enough surprises to keep things interesting.
But here’s a small peek into what it actually looks like, for me.
☀️ Monday: The Kickoff Call
I work a pretty normal schedule - in the office from 9 to 5, Monday through Friday.
I take long lunches to help with our youngest while my wife does school drop off with our oldest.
My Mondays are for alignment.
I have a standing call with one of my major clients where we review the week’s tasks, upcoming shoots, and any curveballs that might be coming.
It’s not glamorous, but this 60-minute chat probably saves me five hours of second-guessing later in the week.
🎬 Tuesday to Thursday: The Creative Shuffle
Most of my week revolves around two things: retainer clients and one-off projects.
Those are my lifeblood.
I delegate as much as I can to outside editors so I can focus on creative direction and producing - managing timelines, building treatments, and prepping upcoming shoots.
This week, I put out a casting call for a commercial I’m producing later this month.
I built the storyboard, made a casting selects document for the client, and started hammering out the pre-pro details.
At the same time, I created assets for one of my larger retainer clients and started prep for a branded series shoot that kicks off in early 2026.
So far, that prep includes outlining the format, budgeting, and pulling early crew avails.
Pre-pro might not be sexy - but it’s where everything succeeds or fails.
💻 Delegating and Delivering
I currently have an editing project for one of my retainer clients that’s being handled by one of my editors.
So part of my week is managing that edit and client communication - giving notes, checking cuts, making sure everything stays on track.
It’s not “editing” in the traditional sense - it’s directing from a distance.
And it’s probably the most important transition I’ve made as a creative: learning to trust other people to execute my (or my client’s) vision.
📈 The Business of New Business
Once my client priorities are handled, I focus on new opportunities.
This week, I had a Zoom call with a potential client to walk them through a pitch deck.
It came down to me and one other company… and I didn’t get it.
It happens.
Rejection doesn’t sting as much when you see it as part of the rhythm.
The best clients aren’t won - they’re matched.
So I keep moving. I follow up with past “maybes”, check in with warm leads, and look for new opportunities worth chasing.
Because for me, business development isn’t a department - it’s me and my mindset.
🧠 The Takeaway
Running a solo video agency isn’t about being a one-person army. It’s about being a leader.
Some weeks feel cinematic. Others feel like spreadsheets and follow-ups…
But together, they build something most creatives never get: control.
Control over your schedule, your projects, and the kind of work that actually means something to you.
And honestly? That’s worth every “almost” project and late-night deck update.
What does your week look like?
Cheers,
Alex