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Craft
The Hidden Power of Silence
Why the quietest moments make your videos unforgettable.
Oct 29
•
Alex Darke
13
2
The Power of the Close-Up (and Why Most Creators Misuse It)
What Hitchcock, Bergman, and modern TikTok creators all understand (or don't) about emotional proximity.
Oct 22
•
Alex Darke
4
1
The Day I Learned That “Yes” Can Cost You Everything
Why one Comic-Con disaster taught me that saying no is sometimes the most professional move you can make.
Oct 21
•
Alex Darke
7
How Liquid Death Built the Most Cinematic Water Brand on Earth
Why absurd storytelling and creative conviction beat traditional advertising.
Oct 18
•
Alex Darke
8
1
The Power of Texture in Digital Filmmaking
Adding grit, grain, and imperfection to make digital footage feel human.
Oct 15
•
Alex Darke
5
How the Kuleshov Effect Can Make Your Edits Feel Smarter (Without Shooting Anything New)
The century-old film trick that proves emotion isn’t in the shot - it’s in the cut.
Oct 8
•
Alex Darke
4
Why Your Content Feels Boring (And How to Fix It Now)
The editing trick filmmakers swear by - and why it makes your content flow like butter.
Oct 1
•
Alex Darke
6
Why Background Noise Might Be the Secret Weapon in Your Next Video
How subtle sound design - not just music or dialogue - can transform your shortform content into something unforgettable.
Sep 26
•
Alex Darke
12
2
1
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