Creative Economist

Creative Economist

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Watch Time Is Dead - Here’s What Platforms Actually Reward Now
The algorithm has changed again - and this time, it’s rewarding something deeper than views or watch time.
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Alex Darke
The Return of Longform. Are you ready?
Why shortform fatigue is real - and the next big wave is depth, not speed.
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Alex Darke
How the Kuleshov Effect Can Make Your Edits Feel Smarter (Without Shooting Anything New)
The century-old film trick that proves emotion isn’t in the shot - it’s in the cut.
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Alex Darke
The Team That Won the $300K Project
Why choosing the right people can take you further than any pitch deck or portfolio ever could.
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Alex Darke
How I Stopped Competing on Price (and Started Competing on Vision)
Why most creatives undercharge - and how to reposition yourself as the premium option without changing your rates.
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Alex Darke
The “Do This, Not That” Split Format: A Shortcut to High-Performing Content
Why showing the wrong way (and then the right way) makes your videos instantly more valuable.
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Alex Darke
The Creator Agency of the Future Won’t Look Like Today’s Agencies
Why the next wave of creative businesses will blend studio, strategy, and storytelling in ways agencies never could.
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Alex Darke
Why Your Content Feels Boring (And How to Fix It Now)
The editing trick filmmakers swear by - and why it makes your content flow like butter.
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Alex Darke

September 2025

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