Thanks for being a champion of this! I agree there’s a lot of great new-ness that comes with filming this way. Alas, it will still be a commercial/branded/ad territory for a while I think just because of how powerful social media is. But I agree times are changing.
I’ll tell you what thought filming cars correctly is fucking hard 9x16! Ha
100% there are so many things I've shot in a vertical format where I've thought - many, this shot was just made for horizontal framing... it just doesn't look quite right!
But, there have been cases of the opposite as well, where I say to myself, "this looks so good vertically, it'd be hard to get this same perfect composition in a horizontal frame."
So, it's a give and take, I guess. Happy to hear you are on-board as well!
A DP friend of mine brought up a really good point one time, he said to think about if your location was “vertical” or “horizontal”. Like the difference between filming in an alleyway in New York or out at Yellowstone national park viewing a vista. By choosing the right locations it cane beadier to build a shortlist to better showcase the format
💡 Genius. Yeah, totally right. Many of the vertical projects I've done and currently do are more reactive, run-and-gun, content capture for brands at events or at a client-led location. But that's a very good point for those moments or projects where pre-production of that level exists.
One last note on this but I remember years ago helping develop a “set” at a studio for a content creator that was vertical. Taller than usual flats, horizontal line sat at talent’s shoulders vs hips, totally failed. Just felt surreal and unnatural. I wanna dig up the footage and write about it one day. Like anything else trying to create an inauthentic space just never works
Thanks for being a champion of this! I agree there’s a lot of great new-ness that comes with filming this way. Alas, it will still be a commercial/branded/ad territory for a while I think just because of how powerful social media is. But I agree times are changing.
I’ll tell you what thought filming cars correctly is fucking hard 9x16! Ha
100% there are so many things I've shot in a vertical format where I've thought - many, this shot was just made for horizontal framing... it just doesn't look quite right!
But, there have been cases of the opposite as well, where I say to myself, "this looks so good vertically, it'd be hard to get this same perfect composition in a horizontal frame."
So, it's a give and take, I guess. Happy to hear you are on-board as well!
A DP friend of mine brought up a really good point one time, he said to think about if your location was “vertical” or “horizontal”. Like the difference between filming in an alleyway in New York or out at Yellowstone national park viewing a vista. By choosing the right locations it cane beadier to build a shortlist to better showcase the format
💡 Genius. Yeah, totally right. Many of the vertical projects I've done and currently do are more reactive, run-and-gun, content capture for brands at events or at a client-led location. But that's a very good point for those moments or projects where pre-production of that level exists.
One last note on this but I remember years ago helping develop a “set” at a studio for a content creator that was vertical. Taller than usual flats, horizontal line sat at talent’s shoulders vs hips, totally failed. Just felt surreal and unnatural. I wanna dig up the footage and write about it one day. Like anything else trying to create an inauthentic space just never works