TikTok’s New Search Power, Instagram Notes for Creators, and a Bingeable Format You Need
Search shifts, micro-content experiments, and a bingeable format you can steal this week.
Welcome to The Briefing - your weekly shot of clarity in the chaos of the creator economy.
📊 TREND WATCH
TikTok Is Becoming Google for Gen Z
Search volume on TikTok keeps climbing, and the app just rolled out better keyword tagging for videos. Translation: your titles, captions, and on-screen text now have SEO weight.
Why it matters:
Gen Z already prefers TikTok search over Google for how-to and product discovery.
Creators who optimize keywords will own niche traffic streams.
We’re entering an era of Search-Based Entertainment.
Takeaway: Write captions like mini headlines. Include the phrases your audience would type if they were looking for your content: “How to grow on LinkedIn,” “Best camera under $500,” etc.
⚡ CREATOR MOVES
Instagram Notes Evolves Into a Creator Tool
What started as a quirky DM-status feature is being tested as a micro-content engine: Notes with links, polls, and even music previews. Early adopters are seeing better DM engagement and follower stickiness.
Translation: Meta wants Notes to be TikTok’s comment culture competitor.
Action Step: Use Notes as “mini hooks” - short, provocative statements that spark DMs. Think of them as tweet drafts with a direct line to your followers.
💡 FORMAT OF THE WEEK
The “Snackable Series”
A 5–7 part shortform sequence that strings people along binge-style:
Open with a juicy Part 1 (start in the middle of the story).
Drop 2–3 quick parts within 24 hours.
Tease the finale with a CTA: “Follow for Part 6 tomorrow.”
Why it works: algorithms reward rapid engagement across multiple posts, and viewers love the breadcrumb trail.
🛠 TOOL SPOTLIGHT
Glasp — A browser extension that lets you highlight and save quotes from any article, then auto-summarizes into shareable notes. Great for pulling research into scripts or newsletters.
📬 QUICK HITS
YouTube is testing AI-generated backgrounds for Shorts.
TikTok’s Creative Exchange now matches brands with niche creators at scale.
LinkedIn is giving thought leadership posts priority in feeds (lean into POV pieces).
Next Up:
Friday’s Blueprint will break down the “Upside Down Carousel” - a LinkedIn format that turns passive scrollers into followers.
Stay sharp,
Alex
Thank you for spotlighting Glasp (glasp.co)!