I think you’re right, but I think discoverability is still going to be an issue. When I did my podcast I struggled to do much promotion for it, and it disappeared into the void. I worry things have only gotten harder now for most shows.
That's very true. I think you will still have to play the YouTube game in terms of packaging the videos with engaging thumbnails and titles, optimizing for CTR and making strong openings. But I also think we are in a post-viral stage right now where going viral isn't necessarily or shouldn't be the goal. And small numbers can still have a big impact for businesses.
I think you’re right, but I think discoverability is still going to be an issue. When I did my podcast I struggled to do much promotion for it, and it disappeared into the void. I worry things have only gotten harder now for most shows.
That's very true. I think you will still have to play the YouTube game in terms of packaging the videos with engaging thumbnails and titles, optimizing for CTR and making strong openings. But I also think we are in a post-viral stage right now where going viral isn't necessarily or shouldn't be the goal. And small numbers can still have a big impact for businesses.