I’ve been wondering something lately.
Am I writing too much?
I’ve been publishing almost every day.
The ideas come fast, the rhythm feels good, and the response has been… honestly, amazing. So many of you have reached out to me and started real conversations. It truly means a lot, so thank you.
But here’s the thing - content strategy can turn into an echo chamber really fast.
We think we know what “the algorithm” wants.
We think we’ve cracked audience psychology, post cadence, and narrative structure.
We build our publishing schedules around data, discipline, and, frankly, our own personal preferences…
And the truth is, none of that actually decides what works.
The audience does.
The audience IS the algorithm behind the algorithm.
The audience decides what resonates, what gets ignored, what becomes a conversation instead of a broadcast.
And that’s what I’ve been thinking about lately - listening as a creative discipline.
When you start publishing regularly, it’s easy to get addicted to output.
It honestly feels like a form of an OCD habit, where the thought of missing a day makes you feel uncomfortable and anxious.
You start chasing that consistency instead of leading with curiosity.
But the real growth happens when you pause to hear what’s landing - not just what’s being sent.
I had a great conversation with my good friend Matty the other day.
Matty is a professional magician, and a great one at that. But he also is great at conversation and communication - regardless of the topic.
We started talking about WHY I’m doing this. And how it has become a creative outlet for me. One to help find my perspective… my purpose.
But one person’s creative outlet isn’t necessarily another person’s enjoyable morning read.
So here’s my question to you - the people actually reading this:
Do you feel like I’m writing too much?
Or are you enjoying this daily cadence - the rhythm, the variety, the way each post builds on the last?
I want to keep creating things that matter, not just things that fill the inbox.
So hit reply.
Leave a comment.
Tell me what’s working - and what’s not.
Because the best creators - and filmmakers - know that feedback is the closest thing we have to a compass.
🧠 Takeaway
You don’t build an audience by speaking the loudest.
You don’t build an audience by speaking the most.
You build one by listening the closest.
Cheers,
Alex